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WIPO Arbitration and Mediation Center

Complainants are QVC, Inc., a corporation of the State of Delaware, USA, with a principal place of business at Studio Park, West Chester, Pennsylvania, 19380, USA, and its wholly-owned subsidiary, ER Marks, Inc., a corporation of the State of Delaware, USA, with a principal place of business at 222 Delaware Avenue, Suite 1448, Wilmington, Delaware, 19899, USA. Complainants are represented by Stanley C. Macel III, of Connolly Bove Lodge & Hutz LLP, 1220 Market Street, P.O. Box 2207, Wilmington, Delaware, 19899, USA.

Respondent is Sticky Dicky (also known as Sticky Dickys) whose address is Long Acre, Hinckley Road, Wolvey, Leicestershire, LE10 3HQ, United Kingdom. The registrant for one of the disputed domain names, <as-seen-on-qvc.com>, is identified as Richard Hawcutt of Sticky Dickys, under the same address. Complainants state that Mr. Hawcutt has not been named as an individual Respondent since he appears to be a representative of the Respondent, Sticky Dickys. The Panel agrees with this assumption and considers Respondent to be Sticky Dicky for all four domain names in issue.

2.1 The domain names in dispute ("Domain Names") are:

<justlikeqvc.com>
<just-like-qvc.com>
<asseenonqvc.com>
<as-seen-on-qvc.com>

2.2 The Registrar with which all the domain names are registered is Capital Networks Pty Ltd, a member of the CORE Internet Council of Registrars (CORE), P.O. Box 383, Dickson, ACT, 2602, Australia.

The Complaint which is dated June 12, 2001 was filed in electronic format on that date and hard copies were received by the WIPO Arbitration and Mediation Center (the "Center") on June 14, 2001. On June 13, 2001, the Center transmitted an acknowledgment of receipt of the Complaint. On June 14, 2001 and June 19, 2001, the Center transmitted requests for registrar verification respectively to Capital Networks Pty Ltd and to CORE in connection with this case. On June 19, 2001, CORE sent via email to the Center a verification response confirming that Respondent is the registrant as well as the administrative, technical and zone contact. On June 20, 2001, the Center verified the Complaint satisfies the formal requirements of the ICANN Uniform Domain Name Dispute Resolution Policy (the "Policy"), the Rules for Uniform Domain Name Resolution Policy (the "Rules") and the Supplemental Rules for Uniform Domain Name Dispute Resolution (the "Supplemental Rules").

On June 20, 2001, the Center formally commenced this proceeding and sought to notify Respondent that its Response would be due by July 9, 2001. Notification was attempted electronically, by facsimile and by DHL courier. Electronic communications were sent to the email address of the registrant of each of the disputed domain names, as notified by CORE, and to the email address of the administrative contact of the domain names' registrant, Mr. Julian Horsey. Not all of the electronic communications were delivered and some mail was returned with annotations that the host was not found or that there was no such user. However, the file, as transmitted to the Panel, does not indicate that the notification sent by email to the administrative contact for the domain names registrant, Mr. Julian Horsey, was not received. The facsimile transmission of the Notification was unsuccessfull. Notification was also sent by DHL courier to Mr. Julian Horsey at 5 Freemans Lane, Burbage, Leicestershire, LE10 2HZ, United Kingdom. This is the address provided by CORE. This notification apparently was unsuccessful and an annotation on the shipment airway bill provides 'CNEE MOVED' - indicating that the consignee had moved. I am satisfied that the provisions in the Rules dealing with communications, which require the employment of reasonably available means calculated to achieve actual notice to Respondent, have been complied with. No Response has been filed by Respondent. On July 10, 2001, the Center notified Respondent of failure to comply with the Response deadline.

On August 6, 2001, the Center notified the parties that an Administrative Panel had been appointed consisting of a single member: Professor Michael Charles Pryles, who had submitted a Statement of Acceptance and Declaration of Impartiality and Independence.

Complainants state that QVC, Inc. began providing electronic retail services for in-home shopping in connection with its QVC mark in 1986 and continued to do so, without interruption, to the present date. During the last 15 years, QVC, Inc.’s business expanded rapidly. Its net revenue increased from $112,000,000 (112 million U.S. Dollars) in 1987 to a global business with a net revenue in 2000 of $3,536,000,000 (3.536 billion U.S. Dollars).

QVC, Inc. sells both by television shopping channels and by means of interactive Internet sites on the worldwide web. It started as a business in the United States but now has a significant international presence through its foreign affiliates such as QVC UK, QVC Deutchland and others.

Complainant QVC, Inc. began obtaining United States service mark registrations for its QVC and QVC formative marks as early as 1987. In 1999, QVC, Inc. assigned certain of its marks and registrations to its wholly owned subsidiary and Co-Complainant, ER Marks, Inc. These marks almost all pertain to in-home shopping via television, telephone and/or the Internet.

Complainant QVC, Inc. also protected its trademarks internationally. QVC formative registrations exist in Algeria, Argentina, Australia, Austria, Bahrain, Brazil, Canada, Chile, China, Egypt, European Union, Germany, Hong Kong, Hungary, Indonesia, Israel, Japan, Morocco, New Zealand, Norway, Saudi Arabia, South Korea, Spain, Switzerland, Taiwan, Tangier Zone, Tunisia, Turkey, United Kingdom and Yemen.

In addition, Complainants state that QVC, Inc. is the registrant of hundreds of QVC formative domain names. These include top level domains and country code domains. They include domain names that are critical to QVC's national and international business, and even include domain names which QVC has no intention of using but has obtained to protect its own reputation (i.e., <adultqvc.com>).

A. Complainants

Complainants contend as follows:

In October, 2000, long after QVC had achieved recognition as an electronic in-home shopping network via television and the Internet, Respondent registered the four Domain Names. Respondent has no license from Complainants nor any other relationship with Complainants or any affiliates of Complainants. Respondent is using the four Domain Names in connection with electronic in-home shopping.

The four infringing Domain Names are confusingly similar on their face to the famous and well-respected QVC marks used in connection with electronic in home shopping. They all include the QVC mark in toto as the key element of the Domain Name. The QVC portion of the Domain Names are prefaced by the descriptive generic phrases 'just like' and 'as seen on' in hyphenated form and also without spaces between the letters. The addition of these generic terms and the addition of ".com" is legally insufficient to avoid a finding of confusing similarity. It is certain that any consumer observing any of the four infringing Domain Names would believe those names and sites had some association with or sponsorship by Complainants.

Under the Policy, Paragraph 4(b)(iv), a respondent’s bad faith is established by a showing that by use of the infringing domain name, the respondent has intentionally attempted to attract, for commercial gain, Internet users to its website by creating a likelihood of confusion with the complainant’s mark as to the source, sponsorship, affiliation or endorsement of the respondent’s website or a product offered on such site.

There can be no question that Respondent, by using 'just like' and 'as seen on' in connection with Complainants’ QVC mark, has committed conduct that fits squarely within the Policy’s established definition of bad faith. Respondent’s use for commercial gain of <justlikeqvc.com> and <asseenonqvc.com> and their hyphenated versions for the exact same services provided by QVC, Inc. under its famous mark, constitutes bad faith of the highest order.

By the time Respondent registered its four QVC formative Domain Names, Complainants’ QVC marks had achieved such distinction that no one would have selected it without having the bad faith intention to trade off Complainants’ rights.

Additional evidence of Respondent’s bad faith is the fact that it has registered four different infringing Domain Names to widen its sweep of unwary QVC customers. If Respondent’s intent was to engage in a good faith home shopping service, it could have selected from a myriad of domain names that would not be confusingly similar to the QVC marks.

In late 2000, Complainants informed Respondent of their position about its offending use (See Annex J), but Respondent has never responded to Complainants’ letters nor given any explanation of any legitimate rights it has in QVC or any QVC formative marks. These communications were sent by e-mail and also by courier, return receipt requested. The return receipts indicate the communications were delivered.

The facts discussed above further buttress Respondent’s lack of any legitimate rights in any QVC formative mark. There is no evidence that Respondent ever used or had any connection with any QVC formative mark or domain name prior to registering the infringing Domain Names in October 2000. This was years after Complainants’ QVC mark had become famous and at a time when no one would have elected to use QVC in connection with electronic home shopping except with a bad faith attempt to profit from Complainants’ rights.

B. Respondent

Respondent failed to submit a Response to the Complaint.

Paragraph 4(a) of the Policy requires that the complainant must prove each of the following:

(i) The domain names are identical or confusingly similar to a trademark or service mark in which the complainant has rights; and

(ii) The respondent has no rights or legitimate interests in respect of the domain names; and

(iii) The domain names have been registered and are being used in bad faith.

Paragraph 4(b) of the Policy sets out four illustrative circumstances that, if proved, constitute evidence of bad faith as required by Paragraph 4(a)(iii) referred to above.

Paragraph 4(c) of the Policy sets out three illustrative circumstances that, if proved, constitute evidence of a right or legitimate interest as described in Paragraph 4(a)(ii) referred to above.

It is clear that the Domain Names incorporate, as their later part, the phrase 'QVC'. The question which then arises is whether the addition of a descriptive or generic element to the trademark is sufficient to render it 'not identical' or 'confusingly similar'.

The Domain Names are not identical to the trademarks of Complainants. But they are similar. Complainants refer to previous WIPO decisions in Quixtar Investments, Inc. v. Dennis Hoffman, WIPO Case No. D2000-0253 (May 29, 2000) and Telstra Corporation Limited v. Peter Lombardo et al, WIPO Case No. D2000-1511 (March 23, 2000) where the Panel found that the addition of generic words to the complainant's mark was not sufficient to escape the finding of similarity. This Panelist finds that these previous Panel decisions are highly persuasive. The only non-generic term in each of the Domain Names is 'QVC' which is a registered trademark of Complainants and forms part of Complainants' domain names. The addition to the Domain Names of generic terms such as 'asseenon' or 'justlike' do little to distinguish them from Complainants' domain names and registered trademark and indeed emphasise their similarity or identity. The Panel concludes that the Domain Names are confusingly similar.

In the absence of any contrary evidence submitted by Respondent (Paragraph 4(c)), the Panel is sufficiently persuaded that Respondent has no rights or legitimate interests in respect of the Domain Names and therefore the Panel finds accordingly.

The phrases 'as seen on', 'just like', etc provide obvious connotations that Respondent has sought to capitalise on the QVC brand. In essence, the Domain Names have been phrased in such a way that Respondent have sought to benefit from domain names belonging to Complainants.

There can be little doubt that Respondent has intentionally attempted to attract, for commercial gain, Internet users to its website, by creating a likelihood of confusion with Complainants' mark.

In view of the above, the Panel finds that the Domain Names were registered and are being used in bad faith.

The Domain Names should be transferred to the Complainant, QVC, Inc.

Michael Charles Pryles
Sole Panelist

Dated: August 20, 2001