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WIPO Arbitration and Mediation Center

ADMINISTRATIVE PANEL DECISION

The Coca-Cola Company v. Teltrix

Case No. D2008-1843

1. The Parties

The Complainant is The Coca-Cola Company, of United States of America, represented by Valea AB, of Sweden.

The Respondent is Teltrix of Jerusalem, Israel.

2. The Domain Name and Registrar

The disputed domain name <Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ”.com [xn----7hcbbc6b7dbc.com]> is registered with Dynadot, LLC.

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on December 1, 2008. On December 1, 2008, the Center transmitted by email to Dynadot, LLC a request for registrar verification in connection with the disputed domain name. On December 2, 2008, Dynadot, LLC transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. In response to a notification by the Center that the Complaint was administratively deficient, the Complainant filed an amendment to the Complaint on December 4, 2008. The Center verified that the Complaint together with the amendment to the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on December 10, 2008. In accordance with the Rules, paragraph 5(a), the due date for Response was December 30, 2008. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on January 5, 2009.

The Center appointed Jonathan Agmon as the sole panelist in this matter on January 16, 2009. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

The Complainant owns the rights to the COCA-COLA trademark throughout the world. The COCA-COLA mark is regarded as one of the most recognized brands in the world and is a famous trademark. The products under the COCA-COLA trademark are sold in over 200 countries and exceed 1.4 billion servings per day.

The COCA-COLA mark is registered as a trademark extensively throughout the world with a first registration obtained as early as 1893 in the United States. In Israel the COCA-COLA mark in Hebrew – קוקה-קולה was registered as a trademark in February 1969.

The mark COCA-COLA and its equivalent in Hebrew Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ” has been associated with the Complainant in Israel for many years.¹ The COCA-COLA mark and its equivalent in Hebrew Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ” are without doubt famous in Israel. These marks are widely recognized as originating from the Complainant.

The Respondent registered the disputed domain name <Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ”.com> on March 1, 2007.

The disputed domain name is an internationalized domain name (“IDN”) with the Punycode text of <xn----7hcbbc6b7dbc.com>. An IDN is a domain name that includes non-traditional characters, such as for example, non-Latin characters. Thus, the Punycode domain name <xn----7hcbbc6b7dbc.com> resolves to the disputed Unicode domain name <קוקה-קולה.com>.

The Respondent, Teltrix is a company that provides what it calls “unprecedented savings in communication expenses.” The Respondent specializes in communication solutions using the latest technology available. The Respondent provides customized solutions for its clients to maximize their savings on their domestic & overseas communication. The Respondent offers a wide array of communication services both in the private and business sectors see “www.teltrix.co.il”.

The Respondent is offering the disputed domain name for sale. The website to which the disputed domain name is resolved provides that the disputed domain name is for sale and refers the potential buyers to an email at “teltrix@gmail.com” which seems to be associated with the Respondent. The same page also provides the Respondent’s telephone number in Israel.

5. Parties’ Contentions

A. Complainant

The Complainant argues that the disputed domain name <xn----7hcbbc6b7dbc.com> is equivalent to the disputed Unicode domain name it resolved to <Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ”.com>.

The Complainant further argues that the disputed domain name is identical to Complainant’s registered trademark for COCA-COLA in Hebrew קוקה-קולה because it contains the entire Hebrew portion of the mark.

The Complainant further argues that the disputed domain name is identical to Complainant’s registered trademark for COCA-COLA in Hebrewקוקה-קולה because it contains the entire Hebrew portion of the mark, and that the disputed domain name is identical with Complainant’s trademark קוקה-קולה, a reasonable Internet user in Israel would assume that the disputed domain name is associated with the Complainant’s mark.

The Complainant further provided that the word “קוקה-קולה” in the disputed domain name is confusingly similar to the Complainant’s trademark COCA-COLA because of the phonetic equivalent of the Complainant’s trademark COCA-COLA and the transliteration of קוקה-קולה into Latin script.

The Complainant further argues that the Respondent has no rights or legitimate interest in the disputed domain name <קוקה-קולה.com> based on the Complainant’s continuous and long prior use of its marks COCA-COLA and קוקה-קולה.

The Complainant further argues that it has not licensed or otherwise permitted the Respondent to use its trademarks. There is no relationship between the parties which would justify the registration of the disputed domain name by the Respondent and there is nothing in the record that suggests that the Respondent is commonly known by the <Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ”.com> domain name.

The Complainant further argued that the disputed domain name was registered on March 1, 2007 and that prior to any notice to the Respondent of this dispute, the Respondent has not made any demonstrable preparations to use the disputed domain name for any bona fide offering of goods and services. In fact, the Respondent is currently only using the disputed domain name for web site posting the announcement: “Buy This Domain!”

The Complainant further argues that the Respondent has registered and is using the disputed domain name in bad faith. The Complainant argues that the Respondent is located in Israel where the Complainant is extensively using and displaying the Hebrew version of their COCA-COLA mark; קוקה-קולה , and given the considerable fame of the COCA-COLA mark, it is inconceivable that the registrant was not aware of the Complainant’s rights to the COCA-COLA trademark, here קוקה-קולהin Israel.

Finally, the Complainant also argues that the Respondent is using the disputed domain name in bad faith when it is offering it for sale.

B. Respondent

The Respondent did not reply to the Complainant’s contentions.

6. Discussion and Findings

A. Identical or Confusingly Similar

Paragraph 4(a)(i) of the Policy requires the Complainant to show that the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights.

The Complainant argued that the disputed domain name <xn----7hcbbc6b7dbc.com> is one and the same to the domain name it is resolved to <קוקה-קולה.com>, which is identical to the Complainant’s registered trademark.

Previous panels have found that the Punycode domain names and the translated Unicode domain names are equivalent. See FUJITSU Limited v. tete and Lianqiu Li, WIPO Case No. D2006-0885, where the Panel found the <xn--zqsv0e014e.com> domain name to be an exact reproduction of Complainant’s Chinese trademark in a domain name. See also Monografías.com S.A., Fernando Julián Negro v. Nick Lozikov / Moniker Privacy Services, WIPO Case No. D2008-0140.

The encoding used by the IDN is a system enabling the use of internationalized domain names in various scripts that are supported by Unicode. The burden of translation of the IDN rests with the browsing or resolving application (such as an Internet browser). Using Punycode the browser application will translate the Punycode text into the non-ASCII characters that are then shown and used. Likewise, if the user employs non- ASCII characters the Punycode will translate those into the Punycode text.² Some Internet browsers include Unicode to Punycode conversion, while others require a plug-in. The translation is invisible to the user. The user can only see the Punycode translation which is shown in the resulting address bar of the requested web site. The result is that when the Punycode text is put into the address window of the browser, it is translated into the Unicode text and vice versa.

In this case a user can enter the Punycode <xn----7hcbbc6b7dbc.com> and the browser would translate it into the disputed Unicode domain name <קוקה-קולה.com>. Therefore, the <קוקה-קולה.com> domain name is one and the same with its Punycode translation <xn----7hcbbc6b7dbc.com>. It also flows from the above that the disputed domain name is therefore identical to the Complainant’s registered trademarks in Israel.

In addition, the word “קוקה-קולה” has no meaning in the Hebrew language and is a transliteration of the English sound of the COCA-COLA trademark. The disputed domain name is phonetically the same and would generate in the eyes of Internet users an association with the Complainant. In Israel, the word “קוקה-קולה” is equivalent to the word “Coca-Cola”. Most Israelis would recognize both words to be one and the same.

When comparing the disputed domain name with the trademark in which the Complainant has rights, the suffix “.com” is typically excluded from consideration because it is a functional part of the domain name address. See Belo Corp v. George Latimer, WIPO Case No. D2002-0329.

The Panel therefore finds that the disputed domain name <קוקה-קולה.com [xn----7hcbbc6b7dbc.com]> is identical to the Complainant’s trademark.

B. Rights or Legitimate Interests

Once the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name, the burden shifts to the Respondent to show that it has rights or legitimate interests in respect of the disputed domain name (Policy, paragraph 4(a)(ii)).

In the present case the Complainant alleges that the Respondent has no rights or legitimate interests in respect of the domain name and the Respondent has failed to assert any such rights.

The Panel finds the Complainant has established such prima facie case inter alia due to the fact that the Complainant has not licensed or otherwise permitted the Respondent to use the COCA-COLA trademark.

Moreover, the Respondent is offering the disputed domain name for sale. Such offer for sale has been held in certain circumstances to be clear evidence of lack of rights and legitimate interests. See Koninklijke Philips Electronics N.V. v. CredoNIC.com / Domain For Sale, Domain Administrator, WIPO Case No. D2005-0763.

Accordingly, the Panel finds that the Respondent has no rights or legitimate interests in respect of the disputed domain name.

C. Registered and Used in Bad Faith

The Complainant must show that the Respondent registered and is using the disputed domain name in bad faith (Policy, paragraph 4(a)(iii)). Paragraph 4(b) of the Policy provides circumstances that may prove bad faith under paragraph 4(a)(iii).

The Panel agrees that since the Respondent is located in Israel where the Complainant is extensively using and displaying the Hebrew version of their COCA-COLA mark; קוקה-קולה , and given the fame of the COCA-COLA mark, it is inconceivable that the Respondent was not aware of the Complainant’s rights to the COCA-COLA trademark in Israel.

By knowingly choosing the disputed domain name which is comprised entirely of Complainant’s famous trademark, the Respondent has registered the disputed domain name in bad faith. See Kabushiki Kaisha Hitachi Seisakusho (d/b/a Hitachi, Ltd.) v. Click Consulting, Ltd., WIPO Case No. D2007-0809, stating that:

“This Panel concurs with previous WIPO UDRP decisions holding that incorporating a widely-known trademark as a domain name is a clear indication of bad faith in itself, even without considering other elements. As decided before, “knowledge of a corresponding mark at the time of registration of the domain name suggests bad faith”. Caixa D´Estalvis I Pensions de Barcelona (“La Caixa”) v. Eric Adam, WIPO Case No. D2006-0464; Reuters Limited v. Global Net 2000, Inc., WIPO Case No. D2000-0441.”

In addition, by offering the disputed domain name for sale, the Respondent is using the disputed domain name in bad faith.

As noted by paragraph 4(b) of the Policy an offer to sell to the public the disputed domain name that is identical to the COCA-COLA (Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ”) trademark is evidence of bad faith registration and use. See Educational Testing Service v. TOEFL, WIPO Case No. D2000-0044, stating that:

“The offering for sale of a domain name (to the trademark holder or its competitor for a price in excess of out-of-pocket costs) is one avenue for establishing bad faith registration and use pursuant to the Policy (para. 4(b)(i))” and also TV Globo Ltda. v. Radio Morena, WIPO Case No. D2000-0245 stating that “…the sole fact that the disputed domain names have been registered by a person that does not use them but publicly offers them for rent or sell is the most perfect evidence of a bad faith activity in prejudice of Internet community and of the owner of the trademarks used as domain names”.

It is therefore the finding of the Panel that the Respondent registered and is using the domain name <Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ”.com> in bad faith.

7. Decision

For all the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the domain name, <Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ”.com [xn----7hcbbc6b7dbc.com]> be transferred to the Complainant.

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Jonathan Agmon
Sole Panelist

Dated: January 30, 2009

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¹ The Hebrew characters Ч§Ч•Ч§Ч”-Ч§Ч•ЧњЧ” are read from right to left. In some browsers and other applications who do not support the Hebrew language the words would appear such that the word can only be read properly from right to left.

² Punycode is a computer code that enables the translation of a Unicode string into the more limited character set used on the Internet, as defined in various RFCs.